Set your travel partner prices

If you’re going to start selling your product or service through a travel distribution partner party, you need to review your pricing strategy. The cost the customer pays may need to change to account for the commission a partner will take.

You may use the same pricing strategy for selling directly and through a travel distribution partner, but you should review your costs and decide on an individual price.

Update your costs

Review your fixed and variable costs again to see if they have changed, and consider the additional money you will need for new requirements such as:

• travel trade events ticket fee
• allocating some capacity of your product to familiarisation (FAM) trips
• additional staff to manage relationships and enquiries

When comparing pricing for direct customers versus travel trade partners, you also need to consider what experience you are offering. You may decide to offer an enhanced experience to suit your travel trade customer needs.

This might be:

• A standard admission for £20 for direct customers.
• A queue jump pass alongside the admission cost for £25 for OTA customers.
• A guided tour with a storyteller alongside the admission cost for £40 for travel trade customers.
• A guided tour with a storyteller and a 3-course meal alongside the admission cost for £100 for premium travel trade customers.