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  4. Visitor attractions

Visitor attractions

Find advice, support and suggestions for the visitor experiences sector covering everything from small community-run museums to hands-on experiences.

Children in science centre

Dundee Science Centre

Learning directly from other visitor attractions can be of great benefit to your business. Case studies are a great way to do that, giving insight into how other businesses first started and developed over recent years.

We’ve been speaking to a range of visitor attractions who have shared advice on topics relevant to the sector.

Learn about working with the travel trade, how to create online bookable products and the importance of building industry relationships and partnership working.

Visitor experiences – customer expectations and best practice

Find guidance and examples of how to provide a stimulating, high-quality visitor experience with exceptional customer service throughout.

Article
15 minute read

Making visitor attractions bookable

Find the right online booking system for your experience and make it easier to take and manage customer bookings.

How-to
10 minute read

Brown tourist signs

Find out if you’re eligible for a brown tourist sign and how to apply to VisitScotland and the local authority roads department.

How-to
5 minute read

Visitor attractions - annual visitor numbers

Explore insights on the annual visitor numbers for Scotland's top paid and free attractions on our partner website, VisitScotland.org.

External website

Case Studies

How The Great Tapestry of Scotland work with the travel trade

The Great Tapestry of Scotland is a visitor attraction in Galashiels, Scottish Borders. They’ve developed bookable, travel trade-ready products.

Case study
5 minute read

Murton Trust

Murton Farm, Tea Room and Nature Reserve is a successful visitor attraction in Angus. Hear how they’re working with a travel trade partner.

Case study
3 minute read

Wilson's Farm and Kitchen

Wilson’s Farm and Kitchen is in Kelso. It's a working farm offering tours and food experiences thriving through working with the travel trade.

Case study
4 minute read

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Clydeside Distillery

Bridgeen Mullen from Clydeside Distillery discusses how OTAs increased reach, exposure and bookings for Glasgow’s newest whisky distillery.

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Scottish Football Museum

Stuart Spencer, Marketing Officer for the Scottish Football Museum in Glasgow, talks about the benefits of working with OTAs.

Sector partners

These partners can help you grow your business and provide advice and support.

Association of Scottish Visitor Attractions (ASVA)

ASVA connects the attractions sector, providing advice, information, statistics, networking and training to help drive forward quality.

External website

Museums Galleries Scotland (MGS)

MGS is the national development body for Scotland’s museum sector, supporting over 450 attractions.

External website

Association for Cultural Enterprises

A charity and trade body for the arts, heritage and cultural sector that brings together learning, experience and best practice.

External website

Scottish Agritourism

The official body provides leadership and a strong voice, bringing together a dynamic network of entrepreneurial farmers and rural businesses.

External website

UKinbound

A trade association that helps over 400 members run successful businesses, promote travel trade collaboration and offer networking opportunities.

External website

Scottish Tourism Alliance

The main representative body for Scottish tourism and hospitality who work to resolve issues and challenges within the industry.

External website
Find out more about these partners

Related Pages

Google Business Profile

Find tips on how to get your business onto Google using Google Business Profile, including on how to create and optimise your listing.
5 minute read
Article

Google Things to do

Learn how to display direct booking links in search results and in Google Maps.
4 minute read
Article

Fair Work rights

Fair Work aims to balance the rights and responsibilities of employers and employees by creating benefits for everyone.
3 minute read
Article

Package travel regulations

Find out how the package travel regulations can apply if you collaborate with another business to sell a product.
4 minute read
Guide

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